About Label Label

Our history:

Label Label became well-known in 2005 with its famous labelcloths and is reinvented in 2019!

The idea of the label cloth came from a lovely grandma who made this for her granddaughter. This turned out to be genius… consumers shared the enthusiasm and the label cloths were flying off the shelves. Competitors came very soon with their own version of label cloths, cuddles and teeter cloths… they weren’t unique anymore. So it was time to renew… and it still is! After the original cloths, the animal figures and a lot of other designs, it was time to restyle Label Label.

The result is an entirely new house style which is tailored to the contemporary and conscious parents and what they consider important. Fanciful colours, eco-friendly materials, durability… With this ‘mindset’, Label Label was reborn at the end of 2019. Initially, we come with a durable collection of wooden toys and still work on new projects and develop new items to guarantee continuation!

Our team:


Research, brainstorm, drawing and redrawing, choosing colors, materials, …

Lots of things happen behind the scenes of Label Label before a product is approved by the critical eyes and equally critical hands of our team.

Considering all aspects:

‘We take every aspect into account, from raw-material selection to packaging to customer satisfaction. Our team consists of a little group of people from different ages and with various interests and opinions. Parents, but also grandmas and grandpas. We collaborate closely and discuss about every aspect, so we try not to overlook a thing.’

But perhaps we do. That is why we count on you. We are small enough to be able to take into account your remarks and find a remedy if possible. This is not marketing blah blah: be critical, but let us know if you are. Mail us with your comment.